An AI-generated song featuring virtual versions of Drake and The Weeknd has gone viral, but it seems a tech startup might be behind it, according to Twitter detectives.
AI generated Drake & The Weeknd song.
We are so fucked. pic.twitter.com/Agwd4skLQP
— Barstool Sports (@barstoolsports) April 16, 2023
The track, “Heart on My Sleeve,” is allegedly made entirely with AI programming, with no human involvement. However, some believe the song was created by Laylo, a startup that promises to give creators more tools to connect with fans, via “drops.”
This song is VIRAL on all platforms right now.
But I think it's all a genius marketing stunt…
Not by Drake, but by a SaaS startup.
Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻 pic.twitter.com/puklgqjElZ
— Mitchell Cohen (@MitchellLandon) April 16, 2023
Laylo has retweeted tweets and responded with a ghost emoji, leading some to speculate this could be a clever marketing ploy to attract new customers. Whether or not Laylo is responsible for the song, there’s no denying that the AI-generated track is impressive, and many are questioning whether we’re already in the “Terminator” territory
