After Tom Cruise promoted three other summer movies on social media, Margot Robbie and Greta Gerwig followed suit. The star and director of “Barbie” posted pictures of themselves holding tickets for “Mission: Impossible — Dead Reckoning, Part One,” “Indiana Jones and the Dial of Destiny,” and “Oppenheimer.”
The post is simply captioned “Mission: Accepted!” an allusion to Cruise’s earlier post urging fans to go see the big summer movies.
Mission: Accepted! pic.twitter.com/DJ2gm5e4XU
— Barbie Movie (@barbiethemovie) June 30, 2023
In Cruise’s post, the actor and “Dead Reckoning” director Christopher McQuarrie promoted “Indy 5,” “Oppenheimer,” and “Barbie.” It is unclear if Mangold and Ford, or Nolan and Murphy, will also promote each other’s movies.
The cross-promotion is a welcome boost for box office returns for Hollywood tentpoles outside of “Spider-Man: Across the Spider-Verse.” Early tracking suggests “Barbie” could open to a $70 million to $80 million debut. “Oppenheimer” is tracking for a domestic debut in the $40 million range. Despite a mixed critical reception, “Indy 5” is tracking to open with a solid $60 million to $70 million over the June 30-July 2 weekend. And “Dead Reckoning” is looking at a franchise-best opening of $90 million opening for its extended weekend, which gets underway Wednesday, July 12.
It remains to be seen if other stars and filmmakers will follow Cruise, Robbie, and Gerwig’s lead in promoting other summer movies. However, the cross-promotion is a positive sign for the box office, as it could help to boost the earnings of several films.
